Tofitian Cafe & Bakery, a cherished hub in Tofino’s coffee and surf scene, marked its 20th year with a full rebrand prompted by a change in ownership. Under the creative vision of new owners Jason and Mel, the rebrand was an opportunity to honour the café’s legacy while ushering in a fresh new era. I led the rebranding process, which included a modernized logo inspired by the rugged West Coast, updated signage, cohesive print collateral, and thoughtfully crafted packaging. We also launched a newly designed website with e-commerce functionality, making it easier for customers to connect with the brand online. As part of the refresh, I created a line of branded merchandise that captures the spirit of Tofitian—laid-back, creative, and deeply rooted in the local community.

‣ Identity ‣ Illustration ‣ Packaging ‣ Print Collateral ‣ Apparel Graphics ‣ Signage (Hi-lite Signs) ‣ Website