Anupaya meaning ‘the pathless path’ in Sanskrit, is an outdoor-inspired apparel company committed to using authentic and courageous storytelling, community activism, conscious consumerism, and damn fine goods to create change in the world. Through their ‘One Pound Promise’ initiative, Anupaya commits to restoring wild spaces by removing at least one pound of waste for every item sold by hosting and funding community cleanups across Canada.

When the founders of Anupaya reached out I was immediately excited about working with a brand so committed to protecting and preserving the planet. Under their vision and direction, we created a number of identities to be used throughout the brand that speaks to a broad demographic and can be used virtually anywhere from corporate letterhead to apparel graphics, social media posts, and more.

‣ Identity ‣ Apparel Graphics ‣ Photos (Anupaya & Ambassadors)