Anupaya, meaning "the pathless path" in Sanskrit, is an outdoor-inspired apparel company dedicated to creating positive change through authentic storytelling, community activism, conscious consumerism, and high-quality goods. With their ‘One Pound Promise’ initiative, Anupaya pledges to restore wild spaces by removing at least one pound of waste for every item sold, funding and hosting community cleanups across Canada.

When the founders of Anupaya reached out, I was immediately excited to collaborate with a brand so deeply committed to environmental preservation. Guided by their vision, we developed a range of identities that speak to a diverse audience. These designs are versatile, adaptable across platforms—from corporate letterhead to apparel graphics, social media posts, and beyond—capturing the spirit of Anupaya’s mission and vision.

‣ Identity ‣ Apparel Graphics ‣ Photos (Anupaya & Ambassadors)