Foundation, located in the Comox Valley, offers contemporary education programs focused on professional and salon development training. Founded by Megan Griffiths and Courtenay Girard, the academy was born out of a direct need for professional training on Vancouver Island.

Together, we worked to create a brand identity inspired by Swiss design principles—clean, contemporary, and minimal. Since launching in 2015, Foundation's workshops have consistently sold out, and their take-home illustration tutorial kits have been a massive success. In the fall of 2017, they expanded with a brick-and-mortar location in downtown Courtenay, and since then, Foundation has transformed the way Vancouver Island approaches formal hair education.

‣ Identity ‣ Illustration ‣ Print Collateral (Hi-lite Signs) ‣ Signage ‣ Website ‣ Photos: (Paige Owen)