Foveō Running is a specialty running store located in the heart of downtown Courtenay, dedicated to supporting runners of all levels. Beyond offering high-quality footwear, apparel, and gear, Foveō Running has become a hub for the local running community through its events, workshops, and training programs. Collaborating with Foveō Running to shape their brand identity and print collateral has been an inspiring process. Together, we’ve worked to capture the spirit of their community-driven approach while creating a cohesive identity that reflects their passion for empowering runners and fostering connections.

‣ Identity ‣ Print Collateral ‣ Apparel Graphics ‣ Photos (Paige Owen)

“Starting our business, we knew we needed a design professional that was going to create something unique and true to our vision.

Laura was fantastic with guiding us through the detailed discovery of our brand in areas such as defining our target market, the message we want in our logo, how others would perceive our business. Her approach to the time invested in this research followed by a selection from a few choices of design directions was very effective and efficient. Gathering all of our information, she was create something that we think is spectacular and perfectly representative of our brand. Thank you Laura!”

Derek Kaufman ~ Owner