Local Refillery is a planet-friendly grocer located in downtown Courtenay, offering a convenient, plastic-free, zero-waste ‘weigh and pay’ shopping experience—empowering customers to stock and restock guilt-free.
Owner Ginette Matthews approached me for this startup venture after learning about my background in sustainability and design. Together, we developed a brand that is meaningful, intentional, and poised to pave the way for future sustainable businesses. My design approach was minimal (no surprise there!), allowing the brand’s ethos to shine without adding chaos, distraction, or unnecessary elements. The result is clean, concise, and purposeful—reflecting the essence of Local Refillery—while leaving ample room for future expansion and national growth.
‣ Identity ‣ Web Design (Squarespace) ‣ Print Collateral (Printer: Sure Copy & Botanical Paperworks) ‣ Signage: HiLite Signs ‣ Photos: Femke Overmaat
Laura has been fantastic to work with! From the first time we connected, she was able to put into words and visuals what I was trying to say about my company. Her brand design is true perfection. What she has created is really the foundation of our business.
Being able to communicate clearly to our customers who we are and what we can provide in one visual is a masterclass in design. Laura always sticks to her quotes and timelines which is just one aspect of her professionalism. As you can tell I highly recommend working with Caribou Creative. She truly set the stage for my company's success.
Ginette Matthews ~ Owner
web: localrefillery.com | instagram: @localrefillery | facebook: /localrefillery