The Better Farm Co. is an eco-conscious brand dedicated to providing sustainable, plastic-free solutions. Founded by Andrew and Lindsey Jepson on their beautiful farm in the Foothills of Alberta, they believe that zero-waste living is about making small, achievable changes at a sustainable pace. Their mission is to make conscious consumer choices easier by offering sustainable goods for the home.
When Lindsey approached me to help define their brand identity, we agreed that the design should be minimal, reflecting the essence of the zero-waste movement, while being versatile enough for both print and digital applications. The logo, enhanced with hand-drawn elements, is a reflection of their farm—simple, elegant, and refined, yet with just enough grit to evoke the feeling of ‘home’.
‣ Identity (Rebrand) ‣ Packaging ‣ Apparel Graphics ‣ Print Collateral ‣ Photos (Meghan Unger Photography, Kara Rohl Photography)
Featured: Behance (AI & GR)
I cannot say enough good things. Laura is not only extremely talented and professional, she always seems to ‘get’ what we are shooting for. Her attention to detail and brand identity is second to none. We have used her for a couple of projects now and can’t wait to use her again in the future.
Lindsey Jepson ~ Owner
web: thebetterfarmco.com | instagram: @the.better.farm.ca | facebook: /thebetterfarmco