Laneway Coffee & Kitchen is a multi-roaster café and restaurant offering expertly crafted coffee, delicious sandwiches, and elevated comfort food. Situated in the heart of Cumberland, owners Avelyn and Kellen sought a brand identity that reflected their core ethos: "We aim to bring the specialty coffee industry to the Comox Valley in an approachable way, while serving incredible, local, and comforting food to our community."

I had the privilege of working with Avelyn and Kellen to create a brand identity that aligns with their vision, capturing the warmth, quality, and community-focused spirit of their business.

‣ Identity ‣ Print Collateral ‣ Signage ‣ Photos: (Paige Owen)

“Caribou Creative exceeded our expectations! Going into our brand design, my partner and I knew what we liked, but we couldn't imagine a way of tying all our inspirations together into a meaningful vision and brand for our business.

Laura from Caribou Creative took our inspirations and brought them to reality - a brand identity that connects to the core of our business. Our logos and imagery are detailed and nuanced and the brand standards package she created for us is next level. While it felt that she read our minds, in reality, Laura is just incredibly good at this line of work! She was professional, efficient, and an absolute joy to work with.”

Avelyn Duncan ~ Owner