Abeego is a reusable food wrap invented by Toni Desrosiers in 2008, as a way to keep food fresher for longer. Made of hemp/cotton fabric infused with beeswax, tree resin, and jojoba oil, Abeego has changed people's relationship with food and the method in which it's stored.
Abeego has quickly grown since its inception, and the need for global re-branding became apparent when their grassroots feel no longer served where they were headed. Over a year-long process, starting with the original Abeego prototypes, brought us into a cleaner, modern, and more refined look. A sharp new logo, custom Abeego pattern, packaging, print collateral, website & video tutorials have shaped what started as a light bulb moment in Toni's kitchen to a product that is now sold worldwide.
‣ Identity (Rebrand) ‣ Packaging (Great Little Box Co.) ‣ Web Art Direction (Voltage New Media) ‣ Video Art Direction (Derek Ford Photography) ‣ Tradeshow Display & POP ‣ Illustration ‣ Print Collateral (Metropol Industries) ‣ Wayfinding & Signage ‣ Photos (Paige Owen)
Featured: The Dieline, Packaging Of The World, Package Inspiration, Favourite Design, World Packaging Design Society
“Creative Caribou is responsible for our dream re-brand. After many years of adding brand elements as needed, we found our brand in a state of schizophrenia and it was preventing us from growing Abeego in a big way.
That's where Laura stepped in. She cleaned house, distilled our message, and striped everything down to the basics. Laura oversaw the complete project from packaging design to styling our videos. Our new look feels like home. It's clean, modern, and natural. We consider ourselves lucky to work with Laura and look forward to a long relationship with Caribou.”
Toni Desrosiers ~ Owner
web: abeego.com | instagram: @abeego | facebook: /abeego | twitter: /abeego | pinterest: /abeego
