Abeego is a reusable food wrap created by Toni Desrosiers in 2008, designed to keep food fresher for longer. Made from hemp/cotton fabric infused with beeswax, tree resin, and jojoba oil, Abeego has revolutionized the way people store food and changed their relationship with sustainability.

As Abeego rapidly expanded, it became clear that the brand's grassroots identity no longer aligned with its growing global presence. Over the course of a year, we embarked on a comprehensive rebranding journey that began with the original prototypes and evolved into a cleaner, more modern look. This included a sleek new logo, a custom Abeego pattern, updated packaging, print collateral, a refreshed website, and video tutorials. What started as a lightbulb moment in Toni's kitchen has since transformed into a globally recognized product, now sold worldwide.

‣ Identity (Rebrand) ‣ Packaging (Great Little Box Co.) ‣ Web Art Direction (Voltage New Media) ‣ Video Art Direction (Derek Ford Photography) ‣ Tradeshow Display & POP ‣ Illustration ‣ Print Collateral (Metropol Industries) ‣ Wayfinding & Signage ‣ Photos (Paige Owen)

Featured: The Dieline, Packaging Of The World, Package Inspiration, Favourite Design, World Packaging Design Society

“Creative Caribou is responsible for our dream re-brand. After many years of adding brand elements as needed, we found our brand in a state of schizophrenia and it was preventing us from growing Abeego in a big way.

That's where Laura stepped in. She cleaned house, distilled our message, and striped everything down to the basics. Laura oversaw the complete project from packaging design to styling our videos. Our new look feels like home. It's clean, modern, and natural. We consider ourselves lucky to work with Laura and look forward to a long relationship with Caribou.”

Toni Desrosiers ~ Owner