Packaging
One-third of purchase-based decisions are because of packaging, and a whopping two-thirds of consumers try a new product just based on the packaging alone. Great packaging appeals to the eye, the brain, and the emotions. It stands out on the shelves while stating all the necessary features and benefits. It’s also one of my favourite projects to tackle. Below are some examples, with more packaging examples in the Case Studies.
At Caribou Creative, I take every facet of design seriously to ensure each business visually reflects its brands' values and is methodically curated for future growth.
I aim to withstand trends and fluff to create longevity, propelling each business that I work with forward.
