Loops Jewellery draws inspiration from the raw, natural beauty of the Pacific Northwest. Owner and designer Jill Bernakevitch creates each handcrafted piece in her home studio on Vancouver Island, surrounded by the ocean, forests, and mountains—a landscape that deeply influences her work and provides a sense of solace.

As Jill's business began to thrive, she reached out to me for a rebrand that would refine her visual identity and elevate her brand to reflect the craftsmanship and care she puts into every piece. Sustainability was a core focus of this collaboration. Together with local printer Workhorse Press, we developed custom-designed packaging featuring ethically sourced materials, zero-glue construction for easy recycling, and minimal ink to reduce waste. The result is a packaging design that is effortless, chic, and uniquely aligned with the Loops Jewellery ethos.

‣ Identity (Rebrand) ‣ Web (Squarespace) ‣ Packaging (Workhorse Press) ‣ Copywriting (Heather Maxwell Hall) ‣ Photos (Paige Owen, Kitt Woodland)